Mood: Gleeful

Fine day, everyone~

Ms Aya the sheep is going to give you her review on the BlackBerry Bold 9780~!

Do know, this is my first time using a BlackBerry phone so I may not be entirely familiar with it and might make incorrect statements along the way.

At the bottom of this entry, there’s a link to a much professional and reliable review regarding the phone therefore, please bear with my casual way of reviewing for the time being? <^-^>


In this review, I’ll be covering the following:

  1. Phone specifications
  2. Phone Exterior
  3. Interaction with the phone
  4. BlackBerry Messenger
  5. Camera and Video Quality
  6. Others (Phone audio, battery life…)
  7. Wi-Fi and BlackBerry Internet Service (BIS)


BlackBerry Bold 9780


Phone specifications:

  • Available colors: Black and White
  • 2.4 inch screen, 480 x 360 pixels
  • QWERTY Keyboard (no touch screen features)
  • BlackBerry OS 6
  • supports EDGE/GPRS/2G/3G
  • Bluetooth
  • Wi-Fi
  • SMS/MMS/E-mail
  • GPS
  • Organizer, Calendar, Memo, Calculator
  • BlackBerry Messenger
  • 5 megapixels auto-focus camera + Flash light
  • Internal memory: 256MB
  • External memory: Supports up to 32GB MicroSD

Phone Exterior

The back of the Blackberry Bold 9780. ↓

[ On the left is the camera lens and the right, the flash light ]

For small hands, you might find it hard and difficult to clutch onto the phone but don’t worry of losing hold as the back has a faux leather surface which gives you a good grip of the phone. ↓

The touch of the surface is smooth at the same time, has good grip. It doesn’t have the sticky, rubbery texture nor smell.

[ Left: Lock button, Right: Mute key (mute calls) ]

Beneath the Mute key is the LED light which blinks to indicate incoming calls, text and messages.

You can enable or disable the light indicator to your preference as well as choose a color for specific purposes (provided you activate your Enterprise Account or you can download an app to do so).

Moving on to the side of the phone. ↓

[ From left to right: Headset jack, USB port, Convenience key ]

You will be given 2 Convenience key (located at the right and left side of the phone).

A Convenience key is like a quick key to a certain item. ↓

For instance, you want to have quick access to your Calculator. You can set the left Convenience key to be your Calculator button as shown above. ↑

[ From left to right: Convenience key, Volume/Camera zoom button ]

[ From left to right: Call button, Blackberry button, Trackpad, Back button, End Call/Switch Off button]

The BlackBerry Bold navigates entirely on buttons and has no touch screen features. The Trackpad is going to be your guide here, taking you from item to item. A Trackpad certainly makes scrolling easier and faster too. The sensitivity of the Trackpad can be adjusted according to your preference.

The Blackberry button functions as a Menu button for items. ↓

It’s like an option button. You click on it when you want to explore an item’s properties or actions.

Now comes the QWERTY keyboard.

Each of the buttons are 0.5 x 0.5cm. It may seem small and impossible to some people but it is not daunting at all.

Tipping your fingers should do the trick.


Above as you can see is the Home Screen. The position of the Battery, Mobile Network and Time & Date may vary depending on what theme you are using.

On the top right, you can see a BlackBerry icon which indicates that your BIS (BlackBerry Internet Service) is in use. ↑

Notification alert on the Home screen. ↑

You can set for E-mail, Twitter and Facebooks notifications to appear on your Home screen too!

Then you have your Main Menu.. ↓

… along with 4 more trays. ↓

You can switch trays by sweeping your Trackpad sidewards. Suppose you find too many unused apps crowding in your Menu, you can HIDE them to make your menu look more spacious and neat. In addition, you can reorder their arrangement!

BlackBerry Messenger

BlackBerry Messenger can only be used with the activation of your BIS. You can’t use it through a Wi-Fi network alone.

BlackBerry Messenger (BBM) is a messenger client that allows you to chat and send files to other BlackBerry users without any cost. (Well, it’s quite incorrect to say it’s free because you do have to pay for your BIS. This is between you and your service provider.)


Each BlackBerry comes with a default PIN which cannot be altered.

You can also add a BlackBerry user or a group by scanning their bar code. ↓

[ . . . ]

…It’s a chatting tool, what else can I say? <-__-> (Laughs nervously)

Camera and Video Quality

Equipped with 5 megapixels, autofocus and a flash!

Beautiful colors, I say but I’ll let the photos speak for themselves.

Sample photos taken by the BlackBerry Bold 9780. ↓

※  Click images for maximum view

The quality of the photo when viewing on the phone screen. ↓

↑ Zoom x 1

↑ Zoom x 3

↑ Maximum zoom in: 5x

Under a dim light. ↑

[ With Flash ↑ ]

[ With Flash ↑ ]

*A-hem* Camwhore quality. (Laughs)

Portrait mode. ↑

While the camera megapixel and color quality is impressive, the really sad thing is you can’t resize or edit the photos as you like. It doesn’t have these built-in basic functions like many other phones. If that’s not bad enough, you can’t take Black and White photos, Sepia, Negative — you can’t even adjust the brightness as well! <TAT>

Furthermore, there are only 3 sizes available which are:

  • Large (2592 x 1944)
  • Medium (1024 x 768)
  • Small (640 x 480)

So not having the ability to crop and resize is a bit of a let down. <_  _>lll

You can however download apps for photo editing purposes..but what the hell, right? <T_T>

On a brighter note, there is a number of Scene Modes to enhance your photo taking. ↓

All in, there are 11 modes:

  1. Auto
  2. Face Detection
  3. Portrait
  4. Sports
  5. Landscape
  6. Party
  7. Close up
  8. Snow
  9. Beach
  10. Night
  11. Text

Text mode ↑

As for video quality… ↓


Ignore the dumb sheep speaking, please. <^-^>lll

Phone Audio, Battery Life..Others

The ringing tone is clear and audible so as the call volume. Phone vibration is also good and strong. Downside is…The contact photos are too puny. (There is an app for this though..but have not tried it out yet)

Operating system is speedy. Speaking of fast, when you switch on the phone, it starts up instantly. I think the phone goes in sleeping mode rather than shutting down entirely.

Regarding the battery life span, with minimal usage, you should be able to stretch it to 2 days long. It depends on how you manage your settings, tones, vibration and the backlight time.

The battery life is measured by percentage so don’t get panicky when you see the battery gauge dropped by a bit. Go under the Device and Status Information to check how much percentage is left. 75%, 65% left? Should be fine then. <^x^>/


I guess this is as much as I can cover for the features at the moment. This phone has great capabilities to explore, being an awesome communication tool with an easy breezy keypad to keep you clattering.

So is BlackBerry a go for you?

Let’s see…

It has a good camera with flash and auto-focus to take magnificent photos, good for organizing and typing notes, there are apps to enhance your phone usage…

That said, what’s there to hesitate?

Well.. This brings us to the negative part of the phone. <_  _>lll

Do Not Get a BlackBerry IF…!

1. You are using a prepaid line AND not willing to subscribed for BIS.

You may think that it’s alright as long as the phone has Wi-Fi but you are mistaken. Using the Wi-Fi alone doesn’t give you access to Blackberry’s Twitter (that makes tweeting pictures so much easier and awesome!) and Facebook apps. You can only connect and use those apps if you are on BIS. Otherwise, you have to use the browser to go to those pages like any other phones.

BBM cannot be used as well without BIS. You can’t even surf BlackBerry App World.

So this makes your phone pretty much useless.

As for using a prepaid line on your BlackBerry (without BIS), you may find your phone credit getting deducted from time to time, even when you have connected to a Wi-Fi network. I can’t explain why, sorry.

But there is sort of a way to go about this although…it’s not the best method.

What you can do to avoid your credit from mysteriously reducing is to either:

  1. Switch OFF your Data Services when you are not planning to use the Internet
  2. Switch OFF your Mobile Network (but leave the Data Services ON) when you’re surfing.

※ Take note: switch on your Wi-Fi first followed by Data Services.

You must set your Data Services to ON in order to use the Wi-Fi/BIS. You can however, off it when you’re not about to go online to prevent any credit loss. You can still make calls and texts as well as receive them as long as your Mobile Network is on.

I’ve tried searching online on how to counter this matter but to no avail. So for now I can only come up with this solution that is to switch off the Data Services or Mobile Network as mentioned above.

To sum it up, a BlackBerry without BIS drains out your phone credit like a leaking pipe. Additionally, it becomes less than an average phone if it has no Dataplan. Therefore should you have no intention of subscribing to your Service Provider for BIS and find this manual switch-on-and-off troublesome, do not get a BlackBerry! <≥A≤>

So do think about this matter seriously.

2. Not into Purchasing Apps

While there are free apps available on BlackBerry App World, most of them are trial versions. If you are one who doesn’t require nifty apps, perhaps this is not a problem for you. But before anything else, do check out the available apps for better decision in the making.

BlackBerry App World

Also, do read the reviews and check for phone compatibilities.

BlackBerry OS 6 is rather new therefore, the apps are a bit limited at the moment. Plus, good apps require payment. Are you willing to pay for them?

Before settling, I highly recommend that you read this review. Mr James covered a whole lot more about the phone so do check it out for more details.

In conclusion…

…it’s really a great phone if you activate your BIS because the apps for Twitter and Facebook can be very convenient rather than using the browser for them. Then there are notifications for E-mails, mentions and so on, it’s really good for Internet social savvy peeps, plus with a QWERTY keypad, it makes typing fun and easy. Without BIS, you can’t fully utilize BlackBerry and it’s not worth it.

As for whether the phone has a good software, this..I’m not sure. It hasn’t failed me in any way so I can’t say.

So that being said, this is all from Ms Aya, your Ordinary ‘O’ Type Girl…who calls herself a Sheep. (Laughs)

If there’s any question, just ask and I’ll try to answer but please do not expect much from me as I’m a newbie to the BlackBerry World. Should there be any updates and new profounds, I’ll share them with you.

Till then, toodles~




  • Wallpaper in use: Here
  • App used for screen shots: Screen Muncher
  • Photos and video: Mine lar. :p

- The End -

Tags: , , ,

This entry was posted on Thursday, February 10th, 2011 at 11:39 pm and is filed under BlackBerry Papers, Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

30 comments so far

1.  krayle
February 12th, 2011 at 12:14 am

a thorough review as always, Sheep-chan. (: I love how you are always so considerate of all readers as to really put all details and tips about your new toys on your blog to share with people who are interested in the product! (:

I’m sorry I haven’t been visiting so often, I really hope you have been doing well… I will get a blackberry data plan soon enough and then I will add you and you have no more excuse not to let me know when you are coming to Singapore…!! (:

2.  Monkeyd
February 12th, 2011 at 2:07 am

Ah. Nice review indeed. It just amazes me that the BB starts up super quick. Even the “feature” phones, commonly called the “dumb” phones, do not start up that fast. The smart-phones are out of the question. They get slower and slower at start-up with the number of apps you install. The pictures are quite good compared to the 9700.
Also like that you showed how it looks on the screen along with the picture. I have never seen that approach and I think it is much needed in reviews.
How long has the battery lasted for you. I think I have gone down to 10% a few times after which I plug it in. Never really tried to get it down to 0 (old batteries used to have caution not to discharge completely else they would not charge up again. so I compulsively put it for charging). It took me a day and half of normal usage (without wi-fi) to get mine to 10%.

3.  Dino-chan
February 12th, 2011 at 2:06 pm

FUH~ you are easy to adjust into new things ne. If me, I think I will get confused and I would eaten up my own credit lol…without knowing it.

Thanks to your information/experience/review. Now I have decided to not to choose BB. ;( I think is not suitable for me as I am picky with the money thing, and it is not as easy as samsung star ne? But still, is a good phone!~

I love the design and it looks professional. Great job on the review!!!!!! You like this phone very muchy desuka? XD

4.  Lifeinsuitcase.
February 15th, 2011 at 12:46 am

Hihi, I supposed you are anxiously waiting for your Mobstarcases. I have a bad experience and I hope you wouldn’t encounter the same thing. If you wanna know why. Do e-mail me. I’m friendly ;)

5.  Ms Aya
February 16th, 2011 at 10:16 am

Dear Krayle-chan

Thank you~ So..Sheep can’t enter Singapore without informing Krayle-chan? (o_O) Hahahaha~ Krayle-chan really wants to trap sheep huh. XD


Dear Monkeyd

Thanks for reading. (^-^)

The start-up is super fast! It’s as though I did not switch off the phone. Restarting/rebooting does take awhile but I don’t do that all the time. Only when installing/uninstalling an app.

The picture quality is really marvelous! Oh ya, it seems that we can’t mute the camera shutter sound. Can your 9700 mute it?

My phone can last up to 2 days, with very minimal usage. I do not on the Wi-Fi around the clock and I mute key tones and… I’m just not popular on the phone. (Laughs)

Mmm…But it seems most smartphones are like that, only able to last a day to 2. (x__x) The consumption of the features are too much for the battery.


Dear Dino-chan

BlackBerry is troublesome if you don’t have dataplan and if you don’t have a knack for updating apps. Samsung Star is simple and does fine when browsing the net (with Opera Mini).

Sheep is alright with the phone. Just a lil sad because soon, sheep has to sell her Samsung Star.. (;__; ) *cries*


Dear Lifeinasuitcase

How did you know I’m getting a mobstar case? And please, do share your experience here. It may be helpful to others as well. XD

6.  Monkeyd
February 18th, 2011 at 4:09 am

I just checked. Apparently BB does not have option for muting the camera shutter. Workaround I dug up:
The reason for BB not having the option is because, according to US laws, a camera shutter sounds needs to be loud enough that it can be heard within a few feet radius from the camera.

7.  krayle
February 22nd, 2011 at 4:07 pm

hahahaa GLOMPS!

8.  Ms Aya
February 22nd, 2011 at 9:41 pm

Dear Monkeyd

Oh what a bummer..Now I can’t take secret and illegal shots! GAH!



Dear Krayle-chan

!! double glomps !!

9.  Alicia aka Lishera
March 13th, 2011 at 3:44 pm

hey yo . innitially want to ask you ques in twitter , but it’s limited for its 140characters ,wth haha. okay , im planning to get myself a blackberry bold 9780, but im currently using maxis prepaid line now. I can afford to suscribe maxis postpaid BIS service but i dont know what’s the best way to buy, i mean i dont know which plan suits me more. will it be more suitable if i buy the phone at bb outlet then only go maxis centre suscribe BIS ?

10.  Ms Aya
March 13th, 2011 at 7:42 pm

Dear LiShera

Prepaid line, huh?
If you want to subscribe to a long term plan(1 year), then you should go to Maxis center because you can get a bonus in your contract.

Open the link below for more information:

As for plan, I think Standard or Pro is more than enough because you can save your data usage by leeching on Wi-Fi network.

By the way, what is the duration of BIS that you are planning to subscribe to? Monthly? Weekly?

If so, you don’t have to go to Maxis to get this done. You can call *100# to subscribe.

Take note that a BlackBerry without BIS is a good for nothing phone. Its Wi-Fi is very limited; you can only use the browser to surf the Internet. Apps and mail doesn’t work.

11.  Alicia aka Lishera
March 13th, 2011 at 9:11 pm

So will it be better if I switch my phone line to postpaid line , then buy bb by signing contract with maxis ?

12.  Ms Aya
March 13th, 2011 at 9:17 pm

Dear Alicia

Mmm..Not sure if you can sign contract with Maxis just like that. I think you might have to buy the phone from them to get a contract. This, I’m not sure. Sorry.

Suppose you intend to keep your line BIS forever, then postpaid would be better I guess. Prepaid can automatically renew the BIS for you every month but I think it’s safer to use postpaid so in case of any error (credit deducted yet not given BIS *I kena before*), you can take it to the center to deal with.

13.  Alicia aka Lishera
March 13th, 2011 at 9:21 pm

Wah, so now you using prepaid line or postpaid line ? How much you bought your phone ?

14.  Ms Aya
March 13th, 2011 at 9:35 pm

Dear Alicia

I’m using prepaid line and I don’t activate my BIS all the time — only on days I want to. So if I want to use, I dial *100# and subscribe to Daily Plan. If I don’t want to use the next day, I deactivate it. (RM2.50 a day)

I bought mine for RM1750 — not from Maxis.

15.  alicia aka lishera
March 13th, 2011 at 9:49 pm

ohh , rm2.50 per day provided unlimited data excess on that day ? And it’ll be cheaper compare to postpaid plan lol. I scared if i switch to postpaid my hand will gatai and when my phone bill come on the end of the month, gg-fied LOL . Oh ya, im currently using nokia 5530 express music , and i save a lot of text msg in the ‘saved messages’ . Do you think those msg can be transfer to bb if i save those msg in my sim card ?

16.  Ms Aya
March 13th, 2011 at 10:43 pm

Dear Alicia

There’s no mention that it’s unlimited but I doubt it is.

You just have to discipline yourself! If most of your friends are using Blackberry, then you save a lot of money on messaging because you can use Blackberry Messenger (provided you activate your BIS). And if your friends and family are using Android or iphones, you can also message them for free via Whatsapp.

Saved messages.. I think can kwua. D:

17.  Alicia aka Lishera
March 14th, 2011 at 1:06 am

Oh no, my precious SAVED MESSAGES . Hope can transfer to BB la , haha . I think Im buying the phone ONLY and suscribe BIS like you, still continue my prepaid plan la :D . Prepaid plan is so good haha . Okay, thanks for your info ! heh

18.  Ms Aya
March 14th, 2011 at 9:29 am

Dear Alicia

Should be able to save them…hopefully! (@_@)

If you’re going to subscribe for prepaid BIS plan via *100#, here are the rates:

1 Monthly BIS Plan RM98 (Unlimited usage)
2 Weekly BIS Plan RM28
3 Daily BIS Plan RM2.50
4 Weekly BIS Bonus Plan RM7
5 Monthly BIS Bonus Plan RM20

Hope sheep was of good assist to you~! XD

19.  AngDavKev
April 1st, 2011 at 11:40 pm

Thanx for the review! Very different but exactly what I need. Thank god u warned me about the BIS plan, that kinda sucks. I’m a long time iPhone user but lord, do I want a Qwerty keyboard. :)

20.  Ms Aya
April 12th, 2011 at 8:08 pm

Dear AngDavKev

Sorry for replying so late!

Well the QWERTY keyboard is really convenient!

But if you can type well with your iphone, then it shouldn’t be a problem. One thing to consider as an iphone user is the screen dimension.

A BlackBerry screen is going to look very small to iphone users. Really small. :(

21.  May
May 29th, 2011 at 5:10 pm

Hey! Thanks for sharing, btw i wanna ask u how much it price?? i am really interested on this BB :D

22.  Ms Aya
May 30th, 2011 at 8:56 am

Dear May

The retail price is about RM1750 (just the phone without data plan package).

It should cost no more than that and if you’re lucky, some shops might sell you at a lower price.

23.  nasuha
May 30th, 2011 at 12:06 pm

thank fr this information! i think i want buy this one, hmm but people said this blackberry doesn’t have silver lining but u have it??

24.  Ms Aya
June 4th, 2011 at 8:16 am

Dear Nasuha

You mean a silver metallic line on the sides of the phone?

Yes, mine does.

Is there any difference? (.__.)

25.  nazmie19
September 11th, 2011 at 9:57 pm

where u bought ur bb? lol! :D

26.  vikash
December 9th, 2011 at 7:34 am

nice review.

27.  Puteri
January 25th, 2012 at 5:13 am

Hi Ms Aya.

Thank you for sharing your experience in using bold9780. I haven’t bought any BB yet, but I need a new handphone now and I know the model is kinda old, coz they already have bold 4 n 5, but after days of research, I am more interested in this model. And now I’ve bumped into your blog, read the info you wrote and convinced that this is the best model for me. So, are you still using this model? How are you catching up with all the new apps and features, if you don’t mind sharing :) Thanks!

28.  Ms Aya
January 25th, 2012 at 9:02 am

Dear Princess

I have just switched to Samsung S2 so I am not using BB anymore. (brother took over mine) but it doesn’t mean that the phone is lousy. In fact I think BB bold 9780 has some advantages over the S2 in terms of camera quality and organizing.

Also BB apps has minimal bugs and most of which are stable. Plus it can be trusted not to to simply run apps and programs in the background which results to battery drainage and insecurity.

The downside would be if you have too much files stored in the phone (and external), the phone lags kind of badly. Perhaps because I stuck in an 8gb card and that’s not enough to accommodate my junk and run stuff.

As for apps, you can check my Blackberry Papers category as I have posted about some. :)

29.  Puteri
January 25th, 2012 at 4:04 pm

Hi Ms Aya,

Thank you for the reply. Really cant wait to try the pix trix apps :) Will definitely refer to your blog for future assistant. Thanks! :)

30.  Chas35P
November 19th, 2012 at 12:50 am

Its a great review, thanks! .. I’m back to my BB 9780, after switching to a Samsung Galaxy S2, then a Nokia Lumia 800..Good that i kept my BB 9780 in my closet haha .. Its perfect for my kind of use, great camera, awesome battery life (this makes a huge difference with the other phones i tried)..and the qwerty keyboard is the best .. Greets

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  1. PaperDiaries » Blog Archive » BlackBerry Bold Wi-Fi and Credit Deduction Issue    Jun 11 2011 / 10pm:

    [...] mentioned this matter a bit in my review but here are some [...]


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